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The Georgian Insurance Market: Emerging Trends, Challenges, Opportunities, and Growth Drivers

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Giorgi Abashishvili

Doctor of Business Administration, Professor at Alte University

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Salome Liparteliani

PhD Candidate of Caucasus International University

Abstract

The Georgian insurance market has undergone significant transformation in recent years, driven by regulatory reforms, evolving market structures, and changing economic conditions. These developments have shaped emerging trends, created new challenges and opportunities, and influenced the financial growth prospects of insurance companies. This paper examines the role of regulation as a key growth driver within the Georgian insurance market, with a particular focus on its impact on insurers’ financial performance, stability, and competitiveness.

The study employs a mixed-methods approach, combining quantitative analysis of financial data with qualitative assessment of regulatory frameworks and market perceptions. The primary objective is to evaluate how regulatory measures affect financial growth, profitability, and sustainability across the sector. Key regulatory aspects are analyzed alongside their positive and negative implications for market participants.

The research is structured around two main sections. The first section reviews the evolution of insurance regulation in Georgia, compares domestic regulatory practices with international standards, and assesses their influence on market structure and competitive dynamics. The second section analyzes insurers’ financial indicators, including balance sheets and income statements, to identify trends in asset quality, capital adequacy, solvency, and profitability following regulatory changes. Empirical findings also reflect market participants’ perceptions of regulatory effectiveness and associated challenges.

The analysis is based on financial data published by the State Insurance Supervision Service of Georgia, ensuring a comprehensive and reliable assessment of sector performance. By identifying key trends, challenges, opportunities, and growth drivers, the paper contributes to the existing literature and provides practical, evidence-based recommendations aimed at supporting the sustainable and competitive development of the Georgian insurance market.

Keywords: Insurance Market, Georgia, Growth, Regulation, Digitalization

References

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The New Economist, N1, 2026, Vol. 21, Issue 1.

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Published Date:

04/04/2026

Article Views: 7